Buch, Englisch, 193 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 286 g
The Employment of 'Men on the Inside'
Buch, Englisch, 193 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 286 g
Reihe: Forschungs-/Entwicklungs-/Innovations-Management
ISBN: 978-3-8349-3387-4
Verlag: Gabler Verlag
Firms have discovered that open source (OS) communities can be valuable
sources of innovation. However, the access for firms to these communities
turned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of
MOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.
Zielgruppe
Researchers and students in the field of innovation management; practitioners in the field of strategy and innovation management.
