Lerbinger The Global Manager

Contemporary Issues and Corporate Responses
1. Auflage 2013
ISBN: 978-1-137-31055-2
Verlag: Macmillan Education
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 379 Seiten, Ebook (PDF)

It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Lerbinger, Otto

Inhaltsverzeichnis

PART I: MULTINATIONALS IN THE GLOBAL ARENA.- 1. Globalization Presents New Players and Issues.- 2. Building Sound Relationships with Global Players.- PART II: CONTEMPORARY ISSUES.- 3. Growing Resistance to Globalization.- 4. Economic Development: Reducing World Poverty.- 5. Replenishing and Upgrading Human Resources.- 6. Religious Conflict: Tensions with Islam.- 7. Nation Brand: Cases of U.S. and China.- 8. Corporate Responsibility for Human Rights.- 9. Sustainability: The Physical World Under Pressure.- 10. Climate Change.- 11. Technology and Protection of Intellectual Property Rights.- PART III: COMMUNICATION AND PUBLIC AFFAIRS STRATEGIES.- 12. Communicating with Diplomacy.- 13. Global Marketing Communication.- 14. Government Affairs, Lobbying and Negotiations.- PART IV: CORPORATE GOVERNANCE: DIRECTION AND GUIDING VALUES.- 15. Achieving Global Corporate Citizenship.- 16. Integrating Public Interest Values in Corporate Governance.- Conclusion.

Über Autor(innen)

OTTO LERBINGER is Professor Emeritus at Boston University, USA