Internal Marketing

Directions for Management
Erscheinungsjahr 2000
ISBN: 978-0-415-21318-9
Verlag: Routledge

Buch, Englisch, 330 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 503 g

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:

* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.

Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Autoren/Hrsg.

Lewis, Barbara

Varey, Richard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

List of illustrations, Notes on contributors, Preface, Acknowledgements, PART I Context, PART II Structure, PART III Management/competency, PART IV Communication and service delivery, PART V Developments, PART VI Conclusion, Index

Über Autor(innen)

Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now at the University of Waikato, New Zealand. He has published widely on the future of marketing in a sustainable society, relationship marketing, and corporate communication. He is a member of the editorial boards of The Journal of Customer Behaviour, The Journal of Marketing Communications, The Journal of Communication Management, and The Corporate Reputation Review. He was the BIM Young Manager of the Year in 1991.