Internationalization, Innovation and Sustainability of MNCs in Latin America

2013. Auflage 2013
ISBN: 978-1-349-43848-8
Verlag: Palgrave MacMillan UK

Buch, Englisch, 204 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 268 g

Reihe: AIB Latin America

Presents research findings and theoretical developments in the International Business field, with special emphasis on the issues of internationalization, innovation and sustainability in Latin America.

Zielgruppe

Research

Autoren/Hrsg.

Liberman, L.

Newburry, W.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Introduction 1. Maintaining a Global Competitive Advantage: Sustainable Tourism in a World Heritage Site in Peru; James Patrick Johnson and Ronald Rivas 2. Foreign Direct Investment in the Water Sector in Latin America; Frederico Araujo Turolla 3. Absorptive Capacity in Franchising System: Empirical and Comparative Dimensions from Brazil; Rogerio Stival Morgado and Afonso Fleury 4. Brazilian Franchising Networks: Degree of Internationalization and Current Status; Livia Lopes Barakat, Sherban Leonardo Cretoiu and Mayara Ximenes Dalbem 5. Private Equity Investments in Emerging Markets, National Governance and Geographic Distance: The Case of Latin America, 1996-2009; Santiago Mingo, Francisco Morales and Marc Junkunc 6. The Internationalization of Brazilian Fast-Food Chains: A Marketing Failure?; Gilberto Figueira da Silva, Angela da Rocha and Henrique Pacheco 7. Challenges in Strategy and Management of Multinational R&D Centers in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector; Osmar Mitsuo Saito, Roberto Carlos Bernardes and Marcos Amatucci 8. Internationalization of Asian MNCs in Brazil: Factors and Motivations; Mario Henrique Ogasavara and Gilmar Masiero

Über Autor(innen)

James Patrick Johnson, Rollins College, USA

Ronald Rivas, Canisius College, USA

Frederico Araujo Turolla, ESPM/PMGI, Brazil

Rogerio Stival Morgado, Universidade de São Paulo, Brazil
Afonso Fleury, Universidade de São Paulo, Brazil
Livia Lopes Barakat, Fundação Dom Cabral, Brazil
Sherban Leonardo Cretoiu, Fundação Dom Cabral, Brazil
Mayara Ximenes Dalbem, Fundação Dom Cabral, Brazil
Santiago Mingo, Universidad Adolfo Ibanez, Chile
Francisco Morales, Universidad Adolfo Ibanez, Chile
Marc Junkunc, University of Miami, USA
Gilberto Figueira da Silva, Pontifical Catholic University of Rio de Janeiro, Brazil
Angela da Rocha, Pontifical Catholic University of Rio de Janeiro, Brazil
Henrique Pacheco, Pontifical Catholic University of Rio de Janeiro, Brazil
Osmar Mitsuo Saito, Centro Universitário da FEI, Brazil
Roberto Carlos Bernardes, Centro Universitário da FEI, Brazil
Marcos Amatucci, Escola Superior de Propaganda e Marketing, Brazil
Mario Henrique Ogasavara, University of Fortaleza, Brazil
Gilmar Masiero, University of Sao Paulo, Brazil