The Business of Analytics

An Introduction to Statistical Analysis in the Business Environment
1. Auflage 2025
ISBN: 978-1-041-04507-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 408 Seiten, Format (B × H): 174 mm x 246 mm

This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies. Each chapter systematically builds upon core business concepts while integrating essential statistical frameworks and analytical approaches.

Designed for universal application across undergraduate, postgraduate, and professional settings, this text bridges theoretical knowledge with practical implementation. Readers will benefit from:

•Real-world case studies demonstrating successful analytics integration across industries

•Interactive learning elements that reinforce key concepts through hands-on application

•Industry insights from leading professionals who leverage analytics daily

•Practical applications showcasing how analytical frameworks solve authentic business challenges

The text addresses critical statistical concepts while providing a road map for organizations to enhance communication, foster inclusion, and develop data-driven leadership. Students will learn how to develop working analytical models that eliminate decision-making biases, improve cross-functional collaboration, and drive measurable business outcomes.

This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.

Zielgruppe

Postgraduate, Professional Practice & Development, and Undergraduate Advanced

Autoren/Hrsg.

Long, Jamey M.

Pisani, Joseph A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Wirtschaftsstatistik, Demographie
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsmathematik und -statistik
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter 1: Introduction to Business Analytics  Chapter 2: Economics and Business Analytics  Chapter 3: Entrepreneurship and Business Analytics  Chapter 4: Marketing Analytics  Chapter 5: Ethics in Business Analytics  Chapter 6: Management and Business Analytics  Chapter 7: Leadership and Business Analytics  Chapter 8: Finance and Business Analytics  Chapter 9: Accounting and Business Analytics  Chapter 10: Human Resources and Business Analytics  Chapter 11: Supply Chain and Distributor Analytics  Chapter 12: Risk Mitigation through Analytics  Chapter 13: Business Types and Their Analytical Approaches  Chapter 14: The World of Technology and Their Analytical Approaches  Chapter 15: The Global Analytic Approach of Regional and International Management  Appendix 1: How To Perform Data Analytics Using Microsoft Excel  Appendix 2: Sample Case Studies Using Microsoft Excel

Über Autor(innen)

Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.

Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.