Through a Lens of Scarcity

Health Communication in a Low-Income Context
1. Auflage 2021
ISBN: 978-3-658-34913-4
Verlag: Springer

Buch, Englisch, 387 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 531 g

Reihe: Research

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. 

Zielgruppe

Research

Autoren/Hrsg.

Luetke Lanfer, Hanna

Lütke Lanfer, Hanna

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Soziale Fragen & Probleme
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Introduction.- Strategic communication.- Scarcity.- Integrating poverty influences into communication campaign development.- Sierra Leone.- A qualitative study on health communication in a low-income context (Study 1).- Field experiment of a communication campaign on hand hygiene (Study 2).- Conclusion.

Über Autor(innen)

Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.