Buch, Englisch, 182 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 446 g
A Brutal Business
Buch, Englisch, 182 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 446 g
ISBN: 978-1-032-45959-2
Verlag: Routledge
This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.
Research undertaken during the 2022 election period analyses campaign issues, whether communication tools were appropriate, and whether strategic directions led to real outcomes by delivering votes to the parties. Applying the Hallahan model for the first time in an Australian election study, the book offers rare insights into a political culture that employs compulsory voting.
It will be of interest to scholars and students of Australian politics, public relations, and communication studies.
Zielgruppe
Academic and Postgraduate
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
- Sozialwissenschaften Politikwissenschaft Politische Systeme Wahlen und Volksabstimmungen
- Sozialwissenschaften Politikwissenschaft Regierungspolitik Innen-, Bildungs- und Bevölkerungspolitik
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
Weitere Infos & Material
1. A short drive to Yarralumla 2. A strategic approach 3. Behind the swing to independents 4. The key players 5. Campaigning on issues 6. The pressure points: polls and marginal electorates 7. The news media, frames, and debates 8. The 2022 election result Case study: Defying maths in the ACT 9. Will they ever learn?
