Mariani / Buhalis / Czakon Tourism Management, Marketing, and Development

Performance, Strategies, and Sustainability
1. Auflage 2014
ISBN: 978-1-137-40185-4
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)

E-Book, Englisch, 292 Seiten, eBook

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.

This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

Zielgruppe

Research

Autoren/Hrsg.

Mariani, Marcello M.

Buhalis, Dimitrios

Czakon, Wojciech

Vitouladiti, Ourania

Inhaltsverzeichnis

Introduction

1. The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions; Ourania Vitouladiti

2. Forecasting Tourism Flows from the Russian Federation into Mediterranean Countries; Kirill Furmanov, Olga Balaeva, and Marina Predvoditeleva

3. Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector; Aravind Mohan Krishnan

4. St. Petersburg as a Tourist Destination: Searching for the Gastronomic Brand; Valery Gordin and Julia Trabskaya

5. Internal Features and Agglomeration Externalities for the Hotels' Competitiveness in Emilia-Romagna; Cristina Bernini and Andrea Guizzardi

6. Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry; Lorenzo Dal Maso, Giovanni Liberatore, and Marco Fazzini

7. The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland; Katarzyna Czernek and Wojciech Czakon

8. The Role of Partnerships in Staging Tourism Experiences: Evidence from a Festival; Marcello M. Mariani

9. Towards a Sustainable Tourism; Malgorzata Ogonowska and Dominique Torre

10. Sustainable Tourism Development Through Knowledge Transfer; Jana Kalabisová and Lucie Plzáková

11. Entrepreneurs' Experiences, Motivations, and Sustainability of Tourism; Ornella Papaluca and Mario Tani

12. The Adoption of Environmental Management Systems by Shelters; Sophie Gorgemans and Josefina L. Murillo-Luna

Über Autor(innen)

Marcello M. Mariani is Professor of Strategic Management and Marketing and Director of the Master in Digital Marketing for Tourism and Events Management at the University of Bologna, Italy. He has published extensively in the fields of management and accounting applied to the cultural and tourism sector.

Wojciech Czakon is Professor of Management and Head of Management Theory Department at the University of Economics in Katowice, Poland. He is Vice President of the European Academy of Management.

Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK. He is a Strategic Management and Marketing expert with specialisation in Technology and Tourism and the author of 18 books and over 100 articles.

Ourania Vitouladiti is Assistant Professor of Tourism Marketing at the Technological Educational Institute (T.E.I) of Athens, Greece. She has professional experience in tour operating and researches and publishes in the field of tourism.