From Evolutionary Biology to Ethics
1. Auflage 2019,
292 Seiten, Kartoniert, Format (B × H): 156 mm x 234 mm, Gewicht: 445 g
Verlag: Taylor & Francis Ltd
Marsh Public Relations, Cooperation, and JusticeModern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of self-interested cooperation, e.g. fully functioning society theory. Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.This is apowerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, whichaligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.
Weitere Infos & Material
Table of ContentsAcknowledgmentsSection I: IntroductionChapter 1 Introduction: A Consilience of CooperationChapter 2 The Public Relations of EvolutionSection II: Evolutionary Biology, Public Relations, and CooperationChapter 3 Introduction to Section II: Evolutionary Biology, Neuroscience, and CooperationChapter 4 Re-envisioning Charles DarwinChapter 5 Peter Kropotkin and Mutual AidChapter 6 Dawkins, Gould, and Wilson: The Modern DebateChapter 7 The Evolution of Game TheorySection III: Philosophy, Public Relations, and Cooperation Chapter 8 Introduction to Section III: Philosophical Materialism, Cooperation, and JusticeChapter 9 David Hume and the Origins of JusticeChapter 10 John Rawls and Justice as FairnessSection IV: Rhetoric, Public Relations, and CooperationChapter 11 Introduction to Section IV: Persuasion and CooperationChapter 12 Isocrates, Moderation, and JusticeChapter 13 Isocrates’ Legacy: The Roman Rhetoricians and BeyondSection V: ConclusionsChapter 14 Summaries and StrategiesReferencesIndex