Buch, Englisch, Band 12, 266 Seiten, PB, Format (B × H): 148 mm x 210 mm, Gewicht: 399 g
The Case of Tanzania
Buch, Englisch, Band 12, 266 Seiten, PB, Format (B × H): 148 mm x 210 mm, Gewicht: 399 g
Reihe: Oldenburger Schriften zur Wirtschaftsinformatik
ISBN: 978-3-8440-2615-3
Verlag: Shaker
Concerns on emerging sustainability issues in doing business were the epicentre of this study. In ensuring that each of business applications is actually green, it is imperative to save not only companies’ operational costs, but also the environment by reducing IT induced Greenhouse gas emissions and resultant chemicals that fill the land, hence, enhancing companies’ Corporate Social Responsibility (CSR). Although E-Business has recently turned to be a way of doing business and a strategic tool for competition, there exists no comprehensive model to explain Green E-Business adoption among Small and Medium Tourism Enterprises (SMTEs) in developing countries.
This study was designed in order to answer the main research question, “What is it that makes some SMTEs adopt and use energy efficient as well as Green E-Business applications and not others?” Specifically, it sought to determine the extent to which E-Business applications in use are ecologically and energy efficient (green) for sustainable tourism development; to examine the pull and push factors towards energy and Green E-Business applications among SMTEs; to examine the relative importance of determinant factors involved in adoption of Green E-Business application in SMTEs; and, to examine the environment suitable for SMTEs’ adoption for Green E-Business applications. In order to execute these objectives, a conceptualized Green E-Business Adoption Model (GEBAM) was formulated along with three adoption models, namely; Unified Theory of Acceptance and Use of Technology (UTAUT), Technology-Organizational-Environmental (TOE) model, and Institutional Theory. The conceptualized model hypothesized 12 relationships among organizational, managerial, technological and externalenvironmental factors to affect Green E-Business adoption including use. A survey employing a 5 point Likert Scale (from 1-Strongly Disagree to 5-Strongly Agree) was used to collect data among 148 cases of SMTEs in Dar es Salaam, Zanzibar, Kilimanjaro and Arusha – Tanzania. Using SEM, a Confirmatory Factor Analysis was tested through Statistical Package for Social Sciences – Analysis of Moment Structure 20 version (SPSS-AMOS 20) to validate the model and test the hypothesized relationships. The quantitative part was followed by qualitative face to face in-depth interviews conducted in the revealed Green E-Business adoption stakeholders including regulatory/authoritative bodies, computer sellers, tour operators, e-waste collectors, tourists and NGOs, so as to get word of mouth explanations, for strongly featuring quantitative aspects.
