Mathos / Norman 101 Social Media Tactics for Nonprofits

A Field Guide
1. Auflage 2012
ISBN: 978-1-118-21887-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

The ultimate social media field guide for nonprofits--with101 ways to engage supporters, share your mission, and inspireaction using the social web
101 Social Media Tactics for Nonprofits features 101actionable tactics that nonprofits can start using today, and mostof the featured resources are free. Broken down into five keyareas, this unique guide explains the steps and tools needed toimplement each tactic, and provides many real-life examples of hownonprofits are using the tactics.
With this book as your guide, you'll learn how leading nonprofitprofessionals around the world are leveraging social media toengage constituents, communicate their cause, and deliver on theirmission.
* Presents immediately useful ideas for relevant impact on yourorganization's social presence so you can engage with supporters innew and inventive ways
* Features 101 beginner to intermediate-level tactics withreal-life examples
* Offers a workable format to help nonprofits discover new waysof deploying their strategy
* Includes nonprofit social media influencers from leadingnonprofits around the world including National Wildlife Federation,March of Dimes, and The Humane Society
Nonprofits know they need to start engaging with supportersthrough social media channels. This field guide to social mediatactics for nonprofits will feature 101 beginner tointermediate-level tactics with real-life examples to helpnonprofits discover new ways of deploying their strategy andmeeting their social media objectives.

Autoren/Hrsg.

Mathos, Melanie

Norman, Chad

Weitere Mitwirkende

Kanter, Beth

Über Autor(innen)

MELANIE MATHOS is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company's social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization's fundraising and communications.
CHAD NORMAN is the Internet marketing manager for Blackbaud, where he wrangles corporate web site content and develops social media strategy. He's the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy.