Collaborative Ethnography in Business Environments

1. Auflage 2016
ISBN: 978-1-138-69159-9
Verlag: Taylor & Francis Ltd

Buch, Englisch, 150 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 340 g

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book

- argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture;

- addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders;

- reveals the essentially dynamic process of collaborative ethnography;

- shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

Zielgruppe

Postgraduate and Professional

Autoren/Hrsg.

McCabe, Maryann

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

Notes on Contributors

1. Introduction: Collaborative Ethnography: Intersection of Knowledge, Power and Emotion

Maryann McCabe

2. Humanizing Organizations: Researchers as Knowledge Brokers and Change Agents

Robin Beers

3. Success Despite the Silos: System-Wide Innovation and Collaboration

Elizabeth K. Briody and Ken C. Erickson

4. Collaboration for Impact: Involving Stakeholders in Ethnographic Research

Jennifer Watts-Englert, Margaret H. Szymanski, Patricia Wall and Mary Ann Sprague

5. Collaborating across and beyond the Corporation via Design Anthropology

Alice D. Peinado

6. Collaborating in Visual Consumer Research

Russell Belk

7. Backyard Ethnography: Defamiliarizing the Familiar and Understanding the Consumer

Inga Treitler

Index

Über Autor(innen)

Maryann McCabe is a Senior Lecturer at the University of Rochester, USA, and Founder and Principal of Cultural Connections LLC.