Professor Malcolm McDonald was recently cited as one ofthe top marketing gurus in the world, along with Philip Kotler andMichael Porter and, in a 2006 Times HE piece, he was named as oneof the top ten consultants in the UK. He is now Emeritus Professorat Cranfield University School of Management where, until recently,he was Professor of Marketing and Deputy Director. FormerlyMarketing Director of Canada Dry, he is Chairman of six companiesand works with many of the operating boards of the world'sbiggest multinationals on every continent. He is the author of over40 books, many of which have been translated into several foreignlanguages and has published hundreds of articles and papers.Malcolm continues to research and teach at Cranfield and otheruniversities around the world, in addition to speaking engagements,visiting lectures, and consultancy work.
Professor Brian D. Smith is a world-recognised expert oncompetitive strategy in pharmaceutical and medical markets. He isAdjunct Professor at Bocconi SDA and Visiting Research Fellow atthe Open University Business School, where his research interestsinclude strategy making and implementation in medical markets. Heis the editor of the Journal of Medical Marketing and theauthor of over 200 books, papers and articles in the field ofmarketing and competitive strategy. He also runs Pragmedic, aspecialist strategy consultancy and works with many of theworld's leading pharma and medtech companies. Brian has over30 years experience in medical technology and pharmaceuticalmarkets in both R&D and commercial roles. He has been a memberof the Chartered Institute of Marketing for over 20 years and is aformer International Vice Chair of the Board of Trustees. Hecurrently serves on the committees of two CIM groups, The LevittGroup and the Medical Marketing Group.
Keith Ward studied economics at Cambridge and thenqualified as both a chartered accountant and a chartered managementaccountant. He worked both in the City and abroad as a consultantand held senior management positions in manufacturing and tradingcompanies (the last being as group financial director of SterlingInternational). In 1981 Keith joined Cranfield School ofManagement, where he progressed to become Professor of FinancialStrategy, as well as being Head of the Finance and Accounting Groupand Director of the Research Centre in Competitive Performance. Inaddition to his academic work, he developed his own internationalconsultancy practice. He then moved to a Visiting Professorial roleat the School, while continuing with his research and consultancyinterests, until retiring at the end of 2009. He is the author of anumber of books including Marketing Finance. He has alsopublished numerous papers and articles, and contributed to severalother books, including as editor.
