McLeish Successful Marketing Strategies for Nonprofit Organizations

Winning in the Age of the Elusive Donor
2. Auflage 2010
ISBN: 978-0-470-92551-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

From a leading expert on nonprofit marketing, the only marketinghandbook a nonprofit manager will ever need-now fully revised andupdated
In Successful Marketing Strategies for NonprofitOrganizations, Second Edition, nonprofit marketing guru BarryJ. McLeish shares everything he's learned during more than twodecades managing and consulting nonprofits of every shape and size.Skipping all the arcane theory and the business school jargon, hegives you clear, step-by-step advice and guidance and all the toolsyou need to develop and implement a sophisticated marketing programtailored to your organization's needs and goals.
* New sections on the new media available to nonprofitmarketers
* Techniques for analyzing your market and developing acomprehensive marketing plan
* Marketing strategies that will support fund-raising, promotenew services, and enhance your organization's reputation andvisibility
* Methods for developing a marketing program that reaches boththe consumers of your service and the donors who support yourorganization
Do you need to breathe new life into your existing marketingdepartment? Successful Marketing Strategies for NonprofitOrganizations, Second Edition gives you the tools, theknow-how, and the confidence you need to succeed.

Autoren/Hrsg.

McLeish, Barry J.

Über Autor(innen)

BARRY McLEISH is International Vice President at McConkey-Johnston International, a fundraising and marketing management consulting firm specializing in nonprofit organizations and associations. Before joining McConkey-Johnston, McLeish was the director of development for a $22 million nonprofit organization and served as project director for the organization's $30 million capital campaign. He is a frequent and popular seminar leader, having spoken at numerous conventions in the United States and Canada on fundraising, marketing, and market planning for nonprofit and for-profit organizations, including large marketing seminars for Merrill Lynch and the National Association of Manufacturers. He is the author of Yours, Mine, and Ours: Creating a Compelling Donor Experience (Wiley).