Buch, Englisch, 170 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 290 g
The Complete Guide to Creating a Name for Your Company, Product, or Service
Buch, Englisch, 170 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 290 g
ISBN: 978-1-63742-155-0
Verlag: Business Expert Press
You don't have a brand—whether it's for a company or a product—until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: - What makes a good (and bad) name
- The step-by-step process professional namers use
- How to generate hundreds of name ideas
- The secrets of whittling the list down to a finalist
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
