Media Globalization and the Discovery Channel Networks

1. Auflage 2011
ISBN: 978-0-415-80900-9
Verlag: Routledge

Buch, Englisch, 236 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 351 g

Reihe: Routledge Advances in Internationalizing Media Studies

This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.

Autoren/Hrsg.

Mjos, Ole J.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

List of Tables

Acknowledgments

1. Media Globalization and Televisual Culture

2. The Rise of Discovery: ‘The world’s number one non-fiction media company’

3. Discovery the Brand: Image, Reputation, Promise

4. The Globalization of Factual Entertainment

5. Discovery’s Localization Strategies

6. Global Resonance: Television Programing for the World

7. Negotiating the Global and the National through Televisual Culture

8. The Duality of Globalization in Discovery

Appendices

Bibliography

Index

Über Autor(innen)

Ole J. Mjos is a Post Doctoral Fellow at the Department of Information Science and Media Studies, University of Bergen, Norway.