E-Book, Englisch, 236 Seiten
Reihe: Routledge Advances in Internationalizing Media Studies
Mjos Media Globalization and the Discovery Channel Networks
Erscheinungsjahr 2009
ISBN: 978-1-135-21372-5
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
E-Book, Englisch, 236 Seiten
Reihe: Routledge Advances in Internationalizing Media Studies
ISBN: 978-1-135-21372-5
Verlag: CRC Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
This book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world’s largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction: Global Media Phenomena 1. Discovery and a Globalizing ‘Televisual Culture’ 2. The Rise of Discovery: Politics, Economics and Technology 3. Going Global: The Branding of Discovery 4. Discovery and the Globalization of Programming 5. Global/Regional/Local: Discovery’s Programme Strategy in Europe 6. Global Programming and Universal Interest 7. Negotiating the Global and the Local: A Threefold Theoretical Paradigm 8. Discovery, the Global Public Sphere and Infotainment 9. Discovery and Media Globalization: A Double Relationship