Buch, Englisch, 396 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 628 g
The Process, Data, and Methods Using IBM SPSS Statistics
Buch, Englisch, 396 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 628 g
Reihe: Springer Texts in Business and Economics
ISBN: 978-3-662-58592-4
Verlag: Springer
The new edition uses IBM SPSS version 25 and offers the following new features:
- A single case and dataset used throughout thebook to facilitate learning
- New material on survey design and all data analysis methods to reflect the latest advances concerning each topic
- Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more
- A glossary that includes definitions of all the keywords and other descriptions of selected topics
- Links to additional material and videos via the Springer Multimedia App
Zielgruppe
Upper undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results.