Business Strategy in a Semiglobal Economy

1. Auflage 2006
ISBN: 978-0-7656-1341-7
Verlag: Routledge

Buch, Englisch, 232 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 493 g

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

Autoren/Hrsg.

Mourdoukoutas, Panos

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein

Inhaltsverzeichnis

Chapter 1 Introduction: The Rise of the Semiglobal Economy; Part 1 The Two Segments of the Semiglobal Economy; Chapter 2 The Highly Globalized Segment; Chapter 3 The Highly Localized Segment; Part 2 The Portrait of the Semiglobal Corporation; Chapter 4 Vision; Chapter 5 Competitive Strategy; Chapter 6 Coordination; Chapter 7 Communication; Chapter 8 Motivation; Chapter 9 The Future of the Semiglobal Corporation;

Über Autor(innen)

Mourdoukoutas, Panos