Buch, Englisch, 156 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 231 g
Reihe: Handel und Internationales Marketing Retailing and International Marketing
Buch, Englisch, 156 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 231 g
Reihe: Handel und Internationales Marketing Retailing and International Marketing
ISBN: 978-3-658-29261-4
Verlag: Springer
About the Author:
Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Events as a Customer Touchpoint in Student Life.- Event Portfolios of Higher Education Institutions.- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption.- Interaction in Social Live Streaming Services.