E-Book, Englisch, 156 Seiten, eBook
Reihe: Handel und Internationales Marketing / Retailing and International Marketing
E-Book, Englisch, 156 Seiten, eBook
Reihe: Handel und Internationales Marketing / Retailing and International Marketing
ISBN: 978-3-658-29262-1
Verlag: Springer
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)
works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Events as a Customer Touchpoint in Student Life.- Event Portfolios of Higher Education Institutions.- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption.- Interaction in Social Live Streaming Services.