Buch, Englisch, 196 Seiten, Format (B × H): 155 mm x 231 mm, Gewicht: 340 g
Reihe: Routledge Advances in Management and Business Studies
A strategic approach
Buch, Englisch, 196 Seiten, Format (B × H): 155 mm x 231 mm, Gewicht: 340 g
Reihe: Routledge Advances in Management and Business Studies
ISBN: 978-0-415-55195-3
Verlag: Taylor & Francis Ltd (Sales)
The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in aggregate, investigating advanced demand, price discrimination and segmentation in service. Ng’s aim is to offer a strategic guide to increase revenue in services, drawing from various disciplines, whilst maintaining a strong marketing slant. Grounding the book on actual research in services, Ng is keen to highlight how the concepts and theories of pricing strategy can be combined and applied practically in a way that is easy to read and stimulating.
This book will be of much interest to professionals and academics alike, specifically for managers in the service industry and as a text for executive training programmes. It would also be a useful supplementary text for students engaged with marketing and revenue and operations management in services.
Autoren/Hrsg.
Weitere Infos & Material
1.Introduction Part 1: The Buyer as an Individual 2. The Expected Net Value (ENV) Framework 3. Advanced Purchaseandthe Separationof Purchaseand Consumption 4. Seven Strategies For Higher Revenues Part 2: Buyersin Aggregate 5. The Economicsof Pricingin Services 6. The Revenue Managementof Services 7. Strategic Pricingand Revenue Management: Four More Strategies For Higher Revenue 8. Conclusion