Buch, Englisch, 528 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 1043 g
A Case Analysis Approach
Buch, Englisch, 528 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 1043 g
ISBN: 978-1-032-36349-3
Verlag: Routledge
This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process.
This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation.
An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager.
This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.
Zielgruppe
Undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Table of Contents:
Chapter 1:
Management Communication in Transition
Case 1.1
Case 1.2
Case 1.3
Chapter 2:
Communication and Strategy
Case 2.1
Case 2.2
Case 2.3
Chapter 3:
Communication Ethics
Case 3.1
Case 3.2
Chapter 4:
Speaking
Case 4.1
Case 4.2
Chapter 5:
Writing
Case 5.1
Case 5.2
Case 5.3
Chapter 6:
Persuasion
Case 6.1
Case 6.2
Case 6.3
Chapter 7:
Technology
Case 7.1
Case 7.2
Chapter 8:
Listening and Feedback
Case 8.1 A
Case 8.1 B
Case 8.2 A
Case 8.2 B
Case 8.2 C
Case 8.3
Chapter 9:
Nonverbal Communications
Case 9.1
Case 9.2
Chapter 10:
Intercultural Communication
Case 10.1
Case 10.2
Case 10.3
Chapter 11:
Managing Conflict
Case 11.1
Case 11.2
Case 11.3
Chapter 12:
Business Meetings that Work
Case 12.1
Case 12.2
Chapter 13:
Dealing with the News Media
Case 13.1
Case 13.2
Case 13.3
