Digital Transformation and Sustainability of Business

1. Auflage 2025
ISBN: 978-1-032-99829-9
Verlag: CRC Press

Buch, Englisch, 898 Seiten, Format (B × H): 210 mm x 280 mm, Gewicht: 2148 g

It explores the integration of digital technologies into business models, offering innovative approaches for sustainable growth. This comprehensive guide delves into case studies and strategic frameworks that align digital transformation with environmental and economic sustainability. It presents actionable insights on overcoming challenges, leveraging technology for efficiency, and fostering a competitive edge. Designed for industry leaders, researchers, and policymakers, the book provides evidence-based strategies supported by real-world applications, making it an essential resource for those looking to drive meaningful change in today’s evolving business landscape.

Zielgruppe

Academic and General

Autoren/Hrsg.

Oruganti, Sai Kiran

Karras, Dimitrios

Thakur, Srinesh

Chaithanya, Janapati Krishna

Metta, Sukanya

Lathigara, Amit

Fachgebiete

• Technische Wissenschaften Elektronik | Nachrichtentechnik Nachrichten- und Kommunikationstechnik

Inhaltsverzeichnis

1. Predicting employee performance integration of organizations and supervisor support: Mediating role of employee engagement  2. An empirical study on major investment contributors affecting to mutual fund investors  3. Predicting entrepreneurial intention with integration of behavioral aspect of female TEM students  4. A study of the variables influencing students’ willingness to be admitted to MBA program  5. An investigation of antecedents’ influence on continuous usage intention in mobile food delivery applications  6. The digital transformation: A comprehensive comparison of the growth routes of digital payment systems in India’s financial landscape  7. Investigating the impact of environmental concern, social influence on green purchase intention  8. Explore the role of trust models in the B2B market for dehydrated food powder buying intention  9. Measuring the impact of brand management and WOM: A behavioral intention with social media marketing  10. Investigating the role of subliminal advertising on the buying behavior of young Indian consumers  11. Predict the performance of Indian mutual funds by using a dynamic panel data model  12. Examining the influence of antecedents concerning financial behavior on the financial well-being of students  13. Investigating impact of big five personality traits on mutual fund investor’s behavioral biases  14. Examining the antecedents of training effectiveness in pharma sector of Gujarat  15. The influence of behavioral biases on the decision-making process about investments in

the stock market  16. Predicting traveller attitude by ISM theory with mediating role of trust  17. Technology and the landscape of electronic human resource management (e-HRM)  18.  A study on the impact of Industry 4.0 on economic development  19. Integration of lean construction and emerging technologies: Comprehensive framework

for project efficiency  20. Examine the purchase intentions of luxury brand furniture in India  21. A study on impact of flexible work timing on retention of employees working with IT sector  22. Timeliness of disclosure practices of banking companies in India  23. Banking on customer happiness: Evaluating service delivery in today’s financial landscape  24. Research-based teaching in management education: A paradigm shift in teaching pedagogy  25. Career insight: A career path recommender  26. Local cricket revolution: A review on maximizing team potential through data-driven selection  27. An enhanced framework for ensuring integrity of evidence in IoT attacks using blockchain and SHA-3  28. AI-enhanced evaluation: A survey of machine learning techniques for assessing long answers  29. Deep learning-based super resolution for medical images  30. The impact of MSME entrepreneurs’ emotional resilience and digital business transformation on socio-economic development and organizational business sustainability (new normal)  31. Guarding pedestrians: YOLOv8 detects vehicles at zebra crossings  32. Ransomware detector in android (randec)  33. Federated learning for Alzheimer’s disease detection: A comprehensive survey  34. A survey on brain tumor detection from MRI using deep learning  35. Revolutionizing solar irradiance forecasting in sustainable energy optimization using bidirectional long short-term memory  36. Characterizing the scope, challenges, and opportunities in emerging computer science education courses in India  37. Enhancing Indian entrepreneurial education: Bridging industry gaps with artificial intelligence  38. Customer usage of smart mirror technology in retailing: A study in apparel sector  39. Comparative analysis of oral cancer detection using histopathalogical images  40. Enhancing Telugu handwritten character recognition: A deep learning perspective  41. An effective hybrid approach for detecting phishing websites  42. Sustainable urban planning through AI-driven smart infrastructure: A comprehensive review  43. Revolutionizing marketing: How AI is transforming customer engagement  44. Classifying tomato root disease through deep learning technique using root images: An adaptive hydroponic system  45. Examining digital tools’ influence on Indian students’ higher education decisions: A brief review on impactful marketing  46. A comprehensive research study on implementing an efficient K-means clustering algorithm in e-commerce  47. Conversational fashion outfit generator powered by GenAI  48. Exploring the aftermath of artificial intelligence chatbots on the experiences of customers

satisfaction, advocacy and feedback  49. Islamic banking and environmental, social, governance (ESG) – ingredients for enhanced

sustainability in banking sector  50. Gen Z’s path to balance: Navigating career aspirations, unveiling life goals, achieving harmony in today’s maze  51. Determining the impact of remote work on employees’ work-life balance: A study on one of the mid-level information technology organizations in Hyderabad  52. A study on implementation and results of “Kantivelugu” scheme in Ghatkesar Mandal of Malkajigiri district of Telangana State – A community-based cross-sectional study  53. Attracting customer’s attention with emergent technologies: Relationship among

e-marketing and consumer’s propensity for experimental purchase behavior  54. Standard approach for diabetes diseases detection utilizing AI and ML classifiers  55. Comparative analysis of various inter-VLAN routing methods  56. Introducing menstrual leave: A progressive approach to promote diversity and

inclusion in Indian organization  57. Issues and challenges of financial inclusion: Empowering the underserved  58. The influence of liquidity ratios on profitability of chosen media and entertainment companies in India  59. Impact of artificial intelligence disclosure on financial performance of private sector banks in India  60. Advancements in natural language processing for bilingual machine translation: A comprehensive review in the tourism domain  61. Sustainability and corporate governance – Need of future  62. Talent screening and selection using AI in recruitment: An exploratory study on simplifying the hiring process for HR  63. AI-endorsed techniques for smart energy utilization: A holistic review  64. Contribution of MOOCs to employability in the digital era – An empirical study  65. A novel machine learning approach using FII and DII to predict stock price  66. Silence is not always golden: Exploring the causes and consequences of employees’

silence in the IT sector  67. Machine learning-based analysis of financial impact during the pandemic  68. A conceptual framework on mutual funds and ULIP’s in Hyderabad region  69. Global e-commerce success: Personalization, SEO, and sustainability in digital marketing  70. Survey: Machine learning approaches with advanced feature engineering for stock price prediction  71. Guarding the gateway: An in-depth analysis of session hijacking  72. Comprehensive analysis of challenges of non-fungible tokens  73. Comparative analysis of fraud detection using explainable artificial intelligence techniques  74. Unlocking agility: Investigating the interaction between organizational structure and workforce dynamics  75. Revolutionizing healthcare: The influence of AI on patient care and medical innovation  76. A survey on a cross layer approaches to improve QoS of video streaming in MANET  77. A study on analyzing the factors influencing international student satisfaction in Indian Universities  78. Security attacks in information centric networks: A survey  79. A study analyzing stude

Über Autor(innen)

Sai Kiran Oruganti is working as a full Professor in the School of Electrical and Automation Engineering, Jiangxi University of Science and Technology, Ganzhou, People’s Republic of China since October 2019. He is responsible for establishing an advanced wireless power transfer technology laboratory as a part of the international specialists’ team for the Center for Advanced Wireless Technologies.

Dimitrios A. Karras is working as an Associate Professor in Digital Systems and Intelligent Systems, Signal Processing, in National & Kapodistrian University of Athens, Greece, School of Science, Dept. General. His research interests include the fields of pattern recognition and neural networks, image and signal processing, image and signal systems, biomedical systems, communications, networking and security.

Srinesh Thakur is an accomplished hardware engineer and successful entrepreneur with a remarkable career spanning over a decade. He has made significant contributions to the field of hardware engineering, working with prestigious institutions like Technische Hochschule Nürnberg and Fraunhofer Research Institute in Germany. As a co-founder of Anvita Electronics in Hyderabad, India, and Atya Technologies, he has demonstrated exceptional leadership and vision in establishing these ventures.

Janapati Krishna Chaithanya is working as an Associate Professor in Electronics and Communication Engineering and Dean (R&D) at Vardhaman College of Engineering, Hyderabad. With over 16 years of academic and research experience, he is an IGIP-certified International Engineering Educator, recognized for his pedagogy and leadership in innovation, research, and entrepreneurship. His research interests include SAR imaging analysis, real-time embedded systems, and engineering education.

Sukanya Metta is working as the Head of the Department of Management Studies, Vardhaman College of Engineering. Her areas of interest include Global Marketing, Green Marketing, Neuro Marketing and Retail Marketing.

Amit Lathigara is working as Director of the School of Engineering and School of Diploma Studies, RK University, Bhavnagar, Gujarat. He specializes in Machine Learning and Mobile Adhoc Networks, bringing expertise in advanced computer engineering domains. His academic interests span Big Data & Analytics, Computer Programming, Web Designing, and Machine Learning.