Pirker Statistical Noise or Valuable Information

The Role of Extreme Cases in Marketing Research
2010
ISBN: 978-3-8349-8376-3
Verlag: Betriebswirtschaftlicher Verlag Gabler
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 197 Seiten, eBook

Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.

Dr. Clemens Pirker wrote this dissertation under Prof. Hans Mühlbacher's supervision at the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck.

Zielgruppe

Research

Autoren/Hrsg.

Pirker, Clemens

Inhaltsverzeichnis

1;Foreword;6
2;Preface;7
3;Table of Contents;9
4;Index of Tables;11
5;Index of Figures;13
6;Index of Exhibits;14
7;A. Introduction;15
7.1;1. Problem statement and research questions;17
7.2;2. Research approach;19
7.3;3. Dissertation structure;19
8;B. Literature Review;21
8.1;1. Extreme and exceptional phenomena;21
8.1.1;1.1. Engineering, natural science and medicine;21
8.1.2;1.2. Sociology and social psychology;24
8.1.3;1.3. Marketing research;28
8.1.4;1.4. Communalities;31
8.2;2. Exceptional cases – data driven perspective;32
8.2.1;2.1. The “outlier problem”;32
8.2.2;2.2. Sources for outliers;37
8.2.3;2.3. Outlier identification and management in statistics literature;46
8.2.4;2.4. Outliers in data-mining literature;55
8.2.5;2.5. Outliers in economics literature;58
8.2.6;2.6. Outliers in social science literature;59
8.2.7;2.7. Outliers in business-related literature;63
8.3;3. Summary and implications;64
9;C. Practices in Marketing Research related to Extreme Cases;66
9.1;1. Paradigmatic foundations;66
9.1.1;1.1. Idealism, (logical) empiricism and positivism;67
9.1.2;1.2. (Critical) Rationalism, relativism and realism;77
9.1.3;1.3. Handling outliers in the light of different paradigms;92
9.2;2. Extreme cases in marketing – a publication audit;95
9.2.1;2.1. Audit scope and methodology;96
9.2.2;2.2. Audit results;98
9.2.3;2.3. Discussion;101
9.3;3. The “outlier problem” – standalone issue or part of a bigger phenomenon?;103
9.3.1;3.1. Criticism of current research practices;103
9.3.2;3.2. Possible countermeasures;108
10;D. Empirical Study;113
10.1;1. Literature review and theoretical background;114
10.2;2. Method;123
10.2.1;2.1. Sample description and data collection;124
10.2.2;2.2. Analysis;127
10.3;3. Results;134
10.3.1;3.1. Impact of censoring on the results of a study;135
10.3.2;3.2. Gaining insights by studying outliers;148
11;E. Discussion and Conclusion;160
11.1;1. Summary;160
11.2;2. Limitations;162
11.3;3. Contribution to the literature;164
11.4;4. Implications;166
11.5;5. Areas for further research;168
12;APPENDIX;171
13;F. Literature;177

Literature Review.- Practices in Marketing Research related to Extreme Cases.- Empirical Study.- Discussion and Conclusion.

Über Autor(innen)

Dr. Clemens Pirker wrote this dissertation under Prof. Hans Mühlbacher’s supervision at the Department of Strategic Management, Marketing and Tourism at the University of Innsbruck.