Darwinian Fitness in the Global Marketplace

Analysing the Competition
1. Auflage 2012
ISBN: 978-1-349-35021-6
Verlag: Palgrave Macmillan UK

Buch, Englisch, 295 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 395 g

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

Zielgruppe

Research

Autoren/Hrsg.

Rajagopal, P.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

List of Tales List of Figures Foreword; J.L.Stanton Preface Acknowledgements About the Author Darwinism in Business Understanding Market Competition Competitive Advantage: Analysis and Strategy Competition Matrix Competition versus Cooperation Forecasting and Fudge Factors Modelling Decision Making Customer-Centric Business Management Challenges Ahead

Über Autor(innen)

Dr Rajagopal is Professor of Marketing at EGADE Business School of Technologico de Monterrey (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute and the Institute of Operations Management, UK. He has been listed in various international directories including and , published in 2009 by the International Biographical Center, Cambridge, UK. He offers courses in Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programmes. He holds postgraduate and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialisation is in the fields of Marketing Management, Rural Economic Linkages, and Development Economics. He has to his credit 36 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of , , and .