How to Sell to Retail

The Secrets of Getting Your Product to Market
1. Auflage 2013
ISBN: 978-0-7494-6680-0
Verlag: Kogan Page

Buch, Englisch, 264 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 406 g

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.

Autoren/Hrsg.

Thorne, Kaye

Rayner, Clare

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - ONE: Look Big; Chapter - 01: Identity; Chapter - 02: Presence; Chapter - 03: People; Section - TWO: Plan Big; Chapter - 04: Customer; Chapter - 05: Competition; Chapter - 06: Scalability; Section - THREE: Pitch Big; Chapter - 07: Preparation; Chapter - 08: Selling; Chapter - 09: Negotiation; Section - FOUR: Get Big, Stay Big!; Chapter - 10: Expansion; Chapter - 11: Replication; Chapter - 12: Paranoia!

Über Autor(innen)

Rayner, Clare
Clare Rayner is one of the most respected and experienced retail consultants in the UK. She started out as a fast-track graduate store management trainee for McDonalds before going on to work with leading retailers such as M&S, Dixons and Argos. She then moved swiftly into management roles before being headhunted into senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.

Known as The Retail Champion, Clare Rayner is engaged by clients as a consultant, professional speaker and business mentor and is regularly called upon by BBC News to comment as a retail expert. She is the founder and managing director of specialist retail consultancy, Retail Acumen. She is also founder of The Retail Conference, the UK's leading conference and business networking event for retailers.

http://www.retailchampion.co.uk/

Clare Rayner is one of the most well-known and well respected retail consultants in the UK. Known as The Retail Champion, Clare is engaged by clients as a consultant, professional speaker and business mentor, and is regularly called upon by BBC News (TV and Radio) and trade press to comment as a retail expert. She is the author of The Retail Champion, also published by Kogan Page.