Razeghi | The Riddle | Buch | 978-0-7879-9632-1 | www.sack.de

Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 528 g

Razeghi

The Riddle


1. Auflage 2007
ISBN: 978-0-7879-9632-1
Verlag: Wiley

Buch, Englisch, 256 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 528 g

ISBN: 978-0-7879-9632-1
Verlag: Wiley


While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

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Autoren/Hrsg.


Weitere Infos & Material


Introduction: The Innovation Lament 1

1. The Innovation Intent 15

2. The Gods Must Be Crazy (Or Is It Just Me?) 25

3. The Eureka Moment 33

4. It Came to Me in a Dream 47

5. In the Mood for Innovation 59

6. Endlessly Intriguing: Curiosity 73

7. Painfully Obvious: Constraints 93

8. Distantly Related: Connections 137

9. Diametrically Opposed: Conventions 163

10. Suddenly Brilliant: Codes 187

Epilogue: And So It Is with All Things New 213

Notes 217

Further Reading 229

Acknowledgments 231

The Author 233

Index 235


The Author

Andrew J. Razeghi is adjunct associate professor at the Kellogg School of Management at Northwestern University and an internationally recognized speaker and adviser on growth, strategy, creativity, and innovation. As principal in the firm StrategyLab, Inc., he has consulted with executives from many Fortune 500 companies. He is also the author of Hope:How Triumphant Leaders Create the Future (from Jossey-Bass).



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