Buch, Englisch, 214 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 293 g
ISBN: 978-1-349-36240-0
Verlag: Palgrave Macmillan UK
Management by Missions is the idea of distributing the corporate mission to all levels of a company. The corporate mission is then made operational through objectives, which have no value in themselves, but are vital as a means to fulfil the mission. This new management philosophy ensures better performance in all levels of the organization.
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Acknowledgments Foreword PART I: MYTHS AND REALITIES OF MANAGEMENT Is there a link between Corporate Culture and Profit? Different ways of Understanding an Organization What are Companies for? PART II: IN SEARCH OF CORPORATE CULTURE Cultural Problems Today What is a Company's Mission? The Values of a Balanced Culture PART III: TOWARDS A NEW MANAGEMENT MODEL The Mission Chart Mission Management Tools Mission-driven Leadership PART IV: CASE STUDY Sony Spain; The Implementation Afterword Bibliography