Buch, Englisch, 92 Seiten, Book, Format (B × H): 151 mm x 218 mm, Gewicht: 274 g
Value and Efficiency Considerations in Recessionary Times
Buch, Englisch, 92 Seiten, Book, Format (B × H): 151 mm x 218 mm, Gewicht: 274 g
ISBN: 978-3-319-58782-0
Verlag: Springer-Verlag GmbH
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. The Significance of Business-to-Business Marketing.- 2. Business-to-Business Marketing Communication During Recession.- 3. The Current Media Landscape in Business-to-Business Markets.- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence.- 5. Achieving Advertising Effectiveness Through Innovation.- 6. What is Next for Business-to-Business Marketing Communications?