Robson | Service-Ability: Create a Customer Centric Culture and Gain Competitive Advantage | Buch | sack.de

Robson Service-Ability: Create a Customer Centric Culture and Gain Competitive Advantage



1. Auflage 2012, 278 Seiten, Gebunden, Format (B × H): 159 mm x 233 mm, Gewicht: 551 g
ISBN: 978-1-118-34556-6
Verlag: PAPERBACKSHOP UK IMPORT


Robson Service-Ability: Create a Customer Centric Culture and Gain Competitive Advantage

Times have changed.

Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of 'service' where the relationship between an organization and the customer is an integral part of the 'product' offering. The nation is suffering from a widespread lack of truly customer-satisfying service. We lack the very thing that we need to make this new paradigm work efficiently: service-ability.

Organizations of all kinds are facing high customer churn, serious customer antagonism, loss of consumer confidence and plummeting customer satisfaction. Research shows that totally satisfying the customer is the only thing that will secure loyalty and offer significant competitive advantage. Yet still, on a daily basis we encounter service that frustrates us.

Whilst the emergence of technology has no doubt brought efficiency to many areas of business activity, including the third sector, it has led to the standardised and indifferent service we regularly receive. We appear to have lost sight that people do business with people. Through efficient technology, our organisations may be serviceable but they are not service able.

The arrival of Generation Y and the developments in social media, provide businesses with a whole new way to engage with their customers, but also provide a new way for customers to rate companies, products and services: not always in a positive manner. 'Like' or '#Fail' have become part of our social language.

Organizations that refocus on the need to treat customers in a way that satisfies them, and not the technology, will have better customer retention, lower costs of replacement and will build their brand value through better reputations.

Service-Ability delves deeply into these areas to show how today's managers need to re-think the way we structure, manage, lead and organize our companies to achieve total 'customer-centric' work cultures that develop lasting relationships with customers.

Autoren/Hrsg.


Weitere Infos & Material


Preface ixForeword xv1 Connectedness 12 Customer Satisfaction and its Link to Prot 173 Our Industrial Legacy 374 Our Service Economy 615 Servicing Customers is Not Customer Service 836 Understanding Service-Ability 1057 Getting the People Right 1158 Appropriate Organization 1439 Effective Leadership 17310 Clarity of Purpose 21111 Bringing it All Together 241Index 253


Robson, Kevin
Kevin Robson is a former Managing Director and Chief Executive of a number of companies (including as a charity CEO), with extensive management and consultancy experience in a variety of sectors.He was awarded his MBA with Distinction by the University of Durham and won the Academic Prize in his year for Best Dissertation on the subject of Human Resource Management in the Small and Medium Enterprise, in which field he has also lectured and conducted research at Durham's Business School.The holder of the internationally recognized Graduate Diploma in Marketing, he is a Fellow of the Chartered Institute of Marketing, and in 1998, was one of the first practitioners to be awarded Chartered Marketer status following the Privy Council granting authority to the CIM to award that status to individuals.Kevin's insight into organizations is deep and wide ranging, and it is from this that the idea of Service-Ability was born.www.service-ability.com



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