In the second volume of
The Best Digital Marketing Campaigns in the World
, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.
Full of behind-the-scenes insights into campaign strategy, implementation and results,
The Best Digital Marketing Campaigns in the World II
explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.
Ryan / Jones
The Best Digital Marketing Campaigns in the World II jetzt bestellen!
Weitere Infos & Material
Section - ONE: Digital marketing is dead – no it’s alive – no it’s all integrated now... eh?Chapter - 01: Case study 1 Volkswagen BlueMotion RouletteChapter - 02: Case study 2 How Social Saved WaterChapter - 03: Case study 3 Oxford and Cambridge Boat RaceChapter - 04: Case study 4 Faktum HotelsChapter - 05: Case study 5 JetBlue GetawaysChapter - 06: Case study 6 Heinz Beanz for Grown UpzChapter - 07: Case study 7 Harley-Davidson’s Open Road FestivalChapter - 08: Case study 8 McDonald’s. Our Food. Your QuestionsChapter - 09: Case study 9 Heathrow BoutiqueChapter - 10: Case study 10 ActiviaChapter - 11: Case study 11 Deutsche TelekomChapter - 12: Case study 12 Nike 10k RunChapter - 13: Case study 13 Red Bull StratosChapter - 14: Case study 14 Chickasaw CountryChapter - 15: Case study 15 Barclaycard ‘Toys Unleashed’Chapter - 16: Case study 16 AvayaChapter - 17: Case study 17 BodyformChapter - 18: Case study 18 KoozaiChapter - 19: Case study 19 KWV 3 BrandyChapter - 20: Case study 20 Britain’s Best Office DogChapter - 21: Case study 21 Ikea: Moving the StoreChapter - 22: Case study 22 Green for Go!Chapter - 23: Case study 23 The Tweet ShopChapter - 24: Case study 24 O2 RugbyChapter - 25: Case study 25 Samsung Facebook ActivationChapter - 26: Case study 26 Lufthansa Boeing 747-8Chapter - 27: Case study 27 Fortnum & MasonChapter - 28: Case study 28 Louisville SluggerChapter - 29: Case study 29 ScrewfixChapter - 30: Case study 30 PolowersChapter - 31: Case study 31 Peugeot: Let Your Body DriveChapter - 32: Case study 32 Hobart: Get Back to ScratchChapter - 33: Case study 33 Freshersfields.comChapter - 34: Case study 34 Naturevalleytrailview.comChapter - 35: Case study 35 ‘The Walking Dead’ Kill CountChapter - 36: Case study 36 8a StoreChapter - 37: Case study 37 UEFA Europa LeagueChapter - 38: Case study 38 DigicelChapter - 39: Case study 39 Axe WingmanChapter - 40: Case study 40 BBC AfricaSection - TWO: What’s next?
Ryan, Damian
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.
Damian Ryan
is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of
Understanding Digital Marketing
and
The Best Digital Marketing Campaigns in the World
and is the editor of
Understanding Social Media.
