Buch, Englisch, 300 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1264 g
Buch, Englisch, 300 Seiten, HC gerader Rücken kaschiert, Format (B × H): 221 mm x 286 mm, Gewicht: 1264 g
ISBN: 978-1-66843-430-7
Verlag: IGI Global
The main purpose of the book is to provide knowledge and skills to allow readers the ability to understand and apply different concepts, techniques, and tools in the sales area. It is also intended to highlight the influences of management, marketing, and technology on sales. Another objective is to present trends in sales, namely with the digital transformation that is taking place in organizations. The audience of this book is management and marketing academics and their students, researchers, and general managers, sales managers, sales personnel teams, and marketers who need to obtain more knowledge and skills to optimize the potential of organization sales.