Buch, Englisch, 288 Seiten, Format (B × H): 198 mm x 240 mm, Gewicht: 662 g
ISBN: 978-0-471-22625-3
Verlag: Wiley John + Sons
* The first complete book on the subject of destination management.
* Authored by the leading association of destination managers.
* Includes the Association of Destination Management Executives (ADME)'s Accepted Practices and Guidelines.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword ix
Preface xi
Chapter 1 Understanding Destination Management 1
Chapter 2 Program Planning 17
Chapter 3 Transportation Services 31
Chapter 4 Tours 49
Chapter 5 Child Care Programs 63
Chapter 6 E-Business and Registration 75
Chapter 7 Special Events 97
Chapter 8 Food and Beverage 113
Chapter 9 Additional Services 143
Chapter 10 Pricing Strategies 159
Chapter 11 Technology 175
Chapter 12 Risk Management 191
Chapter 13 Ethics 203
Appendix 1 Sample Letter of Intent 217
Appendix 2 Sample Contract for Services 219
Appendix 3 Sample Schedule of Services 223
Appendix 4 What to Look for When Chartering a Bus 227
Appendix 5 Bus Safety 231
Appendix 6 Excerpts from the Americans with Disabilities Act of 1990 237
Appendix 7 ADA Basics at a Glance 247
Appendix 8 Planning a Pre- or Post-Convention Tour 249
Appendix 9 Case Study: KiddieCorp, Inc. 251
Appendix 10 Meeting Contract Process Outline 255
Appendix 11 Ethics Quiz 259
Index 261
