Buch, Englisch, 146 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 372 g
Buch, Englisch, 146 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 372 g
ISBN: 978-0-415-88699-4
Verlag: Taylor & Francis
Most strategic management textbooks seem to stem from the old belief that ‘more is always better’. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems.
This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Main topics
1. Prologue
2. What is strategy?
- 3Cs
- Strategy is about strengths
- Trade-off
Mini-case
McDonald’s
3. External Environment Analysis
- Industry
- Five-force Analysis
- Switching Costs
4. Internal Environment Analysis
- Tangible vs. Intangible Resources
- Economies of Scale
- Vertical Integration vs. Outsourcing
Mini-case
Southwest Airlines
5. Business-Level Strategy
- Cost Strategy
- Vale Strategy
- First Mover Advantages vs. Disadvantages
- Recap
Mini-Case
Starbucks Coffee
6. Corporate-Level Strategy
- Why Diversification?
- Diversification and Synergy
- Risks of Synergy
Mini-Case
Gateway
7. M&A, Alliances, and International Strategy
- M&A and Alliances
- International Strategy
Mini-Case
Daimler-Chrysler
8. Leadership and Decision Making
- Courage
- Decision Making and Biases
- Decision Change
9. Strategy Implementation
- Strategy Implementation
