Buch, Englisch, 194 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 440 g
Buch, Englisch, 194 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 440 g
ISBN: 978-1-032-81455-1
Verlag: Routledge
The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.
Designed to guide students to master the core concepts and learn how to apply these basics through case studies, students will be better equipped to approach and resolve even the most complex problems within the field. This second edition has been fully revised throughout to incorporate an international perspective, including examples and case studies from across borders that reflect the current state of the field.
This text is core reading for undergraduate, postgraduate, and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments. This book will also be accompanied by online resources for the use of instructors, including PowerPoint slides.
Zielgruppe
Postgraduate and Undergraduate Advanced
Autoren/Hrsg.
Weitere Infos & Material
Prologue: The Cores of Strategic Management 1. What is strategy? 2. External environment analysis 3. Internal environment analysis 4. Business-level strategy 5. Corporate-level strategy 6. M&A, alliances, and international strategy 7. Leadership and decision-making under uncertainty 8. Strategy implementation Epilogue: From strategy to strategic thinking