Siguaw / Smith Strategic Hospitality Leadership

The Asian Initiative
1. Auflage 2010
ISBN: 978-0-470-82686-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Doing business in the tourism and hospitality scene in Asia can bevery interesting and rewarding but also poses many challenges.
Not many books have been written on the hospitality industry inAsia. Strategic Hospitality Leadership makes a usefulcontribution, providing the first specialized approach to thebusiness of hospitality in Asia.
The book is an invaluable resource of reference and insightfulcompendium by contributors who are the Cornell School ofAdministration's alumni, the Cornell-Nanyang Institute ofHospitality Management faculty, and members of its Joint AdvisoryBoard. Their varied backgrounds and profound appreciation of thecomplexities in building enterprises from the ground up, orexpanding an on-going business organization are the types offirst-hand knowledge and perspective that is beneficial,informative, and inspirational to industry veterans and studentsalike. These contributors include chief executives and seniormanagement of hotels and resorts, serviced apartments, restaurants,and food and beverage groups, who have been successful inAsia.
Strategic Hospitality Leadership provides readers withthe collective wisdom of these successful top executives on a rangeof topics including brand management, strategic direction, service,marketing, human resource, crisis management, business growth,leadership, portfolio management, best practices, and development.The book will help current and future leaders address major issuesthat are being and will continue to be confronted in thehospitality industry in Asia, and aims to increase the success ofnew entrants into Asia.

Autoren/Hrsg.

Siguaw, Judy

Smith, Russel

Inhaltsverzeichnis

Foreword.
Preface.
About the Contributors.
1. Pursuing the Right Strategic Direction (Baron R. AhMoo).
2. Achieving Successful Development Planning (Russell ArthurSmith).
3. Creating a Welcoming Service Strategy (RaymondBickson).
4. Winning Ways to Successful Portfolio Management (WilliamE. Heinecke).
5. Strengthening Brand Management and Value (MichaelIssenberg).
6. Venturing Into an Asian Market Competitively (DevinKimble).
7. Achieving Great Business Growth (Chiaki Tanuma).
8. Managing Crises Effectively (ChittimasKetvoravit).
9. Establishing Strategic Human Resource (Choe PengSum).
10. Being an Inspiring Leader (Jennie Chua).
11. Developing and Implementing Best Practices (JudySiguaw).
12. Looking Ahead at Hospitality Trends in Asia (RussellArthur Smith).
Index.

Über Autor(innen)

Dr. Russell Arthur Smith is Interim Dean, Cornell-NanyangInstitute of Hospitality Management, in the Nanyang TechnologicalUniversity, Singapore. He is a hospitality and tourism developmentexpert, who has extensive academic and professional experience inAsia, as well as Australia, North America, and the Middle East. Heholds a doctorate from Harvard University and a degree inarchitecture with first class honors from the University ofQueensland, Australia. He is a certified practicing planner.
Dr. Judy A. Siguaw is Dean of the College of HumanEcology at East Carolina University, United States. She wasformerly a professor of marketing in Cornell University's School ofHotel Administration. The founding Dean of Cornell-NanyangInstitute of Hospitality Management, she previously held the J.Thomas Clark Chair in Entrepreneurship and Personal Enterprise.