A Guide to Open Innovation and Crowdsourcing

Advice from Leading Experts in the Field
1. Auflage 2011
ISBN: 978-0-7494-6307-6
Verlag: Kogan Page

Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 374 g

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Autoren/Hrsg.

Sloane, Paul

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

• • Chapter - 00: Introduction – The Trend to Open Innovation – Paul Sloane;
  • Chapter - 01: What is Open Innovation? – Julian Keith Loren;
  • Chapter - 02: What is Crowdsourcing? – Renee Hopkins;
  • Chapter - 03: Open Innovation Typology – Jeffrey Phillips;
  • Chapter - 04: The Importance of a Strategic Approach to Open Innovation – Braden Kelley;
  • Chapter - 05: Start at the End – David Simoes-Brown and Roland Harwood;
  • Chapter - 06: Institutionalizing Open Innovation – Steven Goers PhD;
  • Chapter - 07: The Strategic Context for Open Innovation – Andrew Gaule;
  • Chapter - 08: Leadership Issues and Challenges in the OI World – Matthew Heim;
  • Chapter - 09: Motivating the Crowd to Participate in Your Innovation Initiative – Hutch Carpenter;
  • Chapter - 10: How LG Electronics Is Transforming Itself into an Innovation Company – Christopher J Ryu;
  • Chapter - 11: Bridging Open Innovation Gaps – Andrea Meyer and Dana Meyer;
  • Chapter - 12: Soft Skills for Open Innovation Success – Gail Martino and John Bartolone;
  • Chapter - 13: Open Innovation with Customers: Co-creation at Threadless – Frank Piller;
  • Chapter - 14: Introducing Open Innovation at Intuit – Jan Bosch and Petra M Bosch-Sijtsema;
  • Chapter - 15: Problem description in Open Problem Solving: How to overcome cognitive and psychological roadblocks – Klaus-Peter Speidel;
  • Chapter - 16: Building the Culture for Open Innovation and Crowdsourcing – Cathryn Hrudicka, Gwen Ishmael and Boris Pluskowski;
  • Chapter - 17: Overcoming Resistance to OI – Todd Boone;
  • Chapter - 18: Managing Legal and IP Issues – Denys Resnick;
  • Chapter - 19: Fast, Open and Global – The future of innovation – Stefan Lindegaard;
  • Chapter - 20: The Power of Open Collaboration in Connecting People – Pekka Pohjakallio and Pia Erkinheimo;
  • Chapter - 21: Common Mistakes and Stress Points – Andrew Gaule;
  • Chapter - 22: Attracting Open Innovation Partners – Portals, publicity and people – Kevin McFathing;
  • Chapter - 23: Multistep Dynamic Expert Sourcing: A novel approach for open innovation platforms – Albert Meige and Boris Golden;
  • Chapter - 24: The Acceleration of Innovation – Clinton Bonner;
  • Chapter - 25: Envisioning the Future of Innovation – Stephen Shapiro

Über Autor(innen)

Sloane, Paul
<b>Paul Sloane</b> is an experienced speaker, course leader and facilitator. A recognised authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the best-selling author of <i><b>How to Be a Brilliant Thinker</b>, </i><i><b>The Innovative Leader</b>, </i><i><b>The Leader's Guide to Lateral Thinking Skills</b> </i>and editor of <i><b>A Guide to Open Innovation and Crowdsourcing</b></i>, all published by Kogan Page.

The Editor, Paul Sloane is an experienced speaker, course leader and facilitator. He is a recognised authority on innovation and creative speaking and he speaks and gives workshops on these subjects to leading corporations around the world. He is the bestselling author of How to Be a Brilliant Thinker, The Leader's Guide to Lateral Thinking Skills and The Innovative Leader, also published by Kogan Page