Smith / Hollihan ESPN The Company

The Story and Lessons Behind the Most Fanatical Brand in Sports
1. Auflage 2009
ISBN: 978-0-470-56398-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggestbusiness story in sports, detailing the creative and innovativespirit and practices that drove the programming, products, andservices of the most powerful and prominent name in sports media.The authors provide a behind-the-scenes perspective on how ESPNdealt with their many partners and how they handled mistakes andmissteps along the way-from the humble beginnings of ESPN as anunderrated startup to the pinnacle of their success as a majorindustry player.
ESPN and other great organizations invest in their people. Theytrain them. They believe that if you spend the time and resourcesturning talented performers into leaders, you're going to getbetter organizational performance and engender higher levels ofcommitment and sweat. ESPN The Company
* Explores the dedication to excellence that makes ESPN the"Worldwide Leader in Sports"
* Reveals how the steps ESPN has taken to excel can be applied towhatever type of business you're in
* Shares the lessons learned at ESPN about launching and growinga wildly successful enterprise
Engaging and informative, this entertaining guide reveals howany company can benefit by embracing the best practices ofESPN.

Autoren/Hrsg.

Smith, Anthony F.

Hollihan, Keith

Inhaltsverzeichnis

Acknowledgments.
Introduction: The Biggest Business Story in Sports.
Chapter 1 Turning Fanatics into Fans.
Chapter 2 Think Like an Incumbent, Act Like a Challenger.
Chapter 3 The Right Leader at the Right Time.
Chapter 4 Create Your Own Game.
Chapter 5 Expand the Brand.
Chapter 6 Playing Well With Others.
Chapter 7 Blow the Whistle, Spot the Ball
Chapter 8 Are You Having Fun?
Notes.
References.
About the Author.
Index.

Über Autor(innen)

Anthony F. Smith is cofounder and the Managing Director ofLeadership Research Institute, recognized as one of the leadingmanagement consulting firms in the world. He has been an activeconsultant for over twenty years in the areas of organizationalchange and assessment, team building, executive coaching anddevelopment, and leadership training and design. Smith has servedclients in a variety of fields, including American Express, theNational Football League, Coca-Cola, Goldman Sachs, the NationalGeographic Society, The Walt Disney Company, Deutsche Bank, andESPN. His writing has appeared in several publications, includingBusinessWeek, the Economist, and Investor's BusinessDaily, and he is the author of the critically acclaimed bookThe Taboos of Leadership.
Keith Hollihan is a writer who has collaborated withSmith and many other top business and leadership experts on booksand articles covering a wide range of issues that leaders facetoday. He is the coauthor of the bestseller Everybody Winsand The End of Energy Obesity, both published by Wiley.