Think Like a Futurist

1. Auflage 2012
ISBN: 978-1-118-14782-5
Verlag: Wiley

Buch, Englisch, 272 Seiten, Format (B × H): 159 mm x 236 mm, Gewicht: 469 g

Push past resistance to discover and own new business territories

Think Like a Futurist shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.

Think Like a Futurist explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?

* Offers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments
* Explains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces
* Reveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation
* Written by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.

Filled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.

Autoren/Hrsg.

Sommers, Cecily

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Introduction

Part One: Know

The Four Forces of Change

1 The Four Forces of Change

2 Resources

3 Technology

4 Demographics

5 Governance

Part Two: New

The Zone of Discovery

6 Prediction

7 Phase I: Define

8 Phase II: Discover

9 Phase III: Distill

10 Who Are You?

11 Where Are You Going?

Part Three: Do

The 5 Percent Rule

12 The 5 Percent Rule

13 Tinkering: The Genesis of General Mills? Idea Greenhouse

Conclusion

Part Four: What's Next Toolkit

The Futurist's Mind-Set

Overcoming Resistance to Change

Notes

Acknowledgments

About the Author

Über Autor(innen)

Sommers, Cecily
Cecily Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota.