Buch, Englisch, 230 Seiten, HC runder Rücken kaschiert, Format (B × H): 215 mm x 285 mm, Gewicht: 8127 g
Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Buch, Englisch, 230 Seiten, HC runder Rücken kaschiert, Format (B × H): 215 mm x 285 mm, Gewicht: 8127 g
Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN: 978-3-319-11881-9
Verlag: Springer International Publishing
This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Pricing and Social Topics in Marketing.- Exploring Issues in Modern Tourism.- Investigations in Retailing.- International Marketing Management Issues.- Information Use and Customer Behavior.- Relationships in a Business-to-Business Setting.- Globalization and Marketing Challenges.- Selling and Sales Management.- Inquiries in Strategic Marketing.- Building Relationships and Theory in Retailing.- Marketing on the ‘Net’.- Issues in Teaching and Research.- Issues and Approaches to Relationship Marketing Research.- The Topic of Tourism: Further Inquiries.- Methodological Perspectives in Marketing.- Internet and International Marketing.- Services.- Poster Presentations.- Variety-Seeking, Loyalty, and Customer Retention.- New Perspectives in Advertising.- Issues in Marketing Education.- Consumer Attitudes and Choice.