Stratten / Kramer QR Codes Kill Kittens

How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
1. Auflage 2013
ISBN: 978-1-118-78690-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

Easy to digest tips and tools on how not to run a business
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
* Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
* Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Autoren/Hrsg.

Stratten, Scott

Kramer, Alison

Über Autor(innen)

SCOTT STRATTEN is the President of UnMarketing. He haswritten many fancy best-selling business books, but that shouldn'tinfluence this purchase. Go ahead, flip through it. It's a freakingpicture book, you either like it or you don't. Scott was named oneof the top five social media influencers in the world onForbes.com.