Buch, Englisch, Chinesisch, 148 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 494 g
How Chinese and German companies enter foreign markets
Buch, Englisch, Chinesisch, 148 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 494 g
ISBN: 978-3-540-76982-8
Verlag: Springer Berlin Heidelberg
Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Technische Wissenschaften Technik Allgemein Betriebswirtschaft für Ingenieure
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Einkauf, Logistik, Supply-Chain-Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
Weitere Infos & Material
— Internationalisation of Business Activities.- Strategic Objectives of Internationalisation.- Link Between Internationalisation and Logistics.- Challenges and Difficulties in International Logistics.- Logistics Strategies for Entering New Markets.- Conclusion.




