The North American Auto Industry
1. Auflage 2001,
384 Seiten, Gebunden, Format (B × H): 156 mm x 234 mm, Gewicht: 680 g
Reihe: Routledge Studies in International Business and the World Economy
Verlag: Taylor & Francis Ltd
Studer Noguez Ford and the Global Strategies of MultinationalsToday, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE's are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.
Weitere Infos & Material
1. Introduction2. Ford Motor Company's Multi-Domestic Strategy3. Ford of Canada: Confluence of Interest in a Liberal Approach to Automotive Development4. Ford of Mexico: Confronting a Nationalistic Approach to Industrialization5. The 1970s: An Era of Structural Constraints and Narrowed Strategic Options6. Ford's Survival Strategy7. Ford's Global Strategy8. Successful Bargaining in a Situation of Increasing Interdependence9. Export Dynamism: Reconciling the Mexican and the US Big Three's Interests10. A North American System of Production11. Conclusion