The Central and Eastern European Business Environment

Economic, Environmental and Political Dimensions
1. Auflage 2025
ISBN: 978-1-041-11026-2
Verlag: Taylor & Francis Ltd

Buch, Englisch, 212 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: Routledge Studies in Central and Eastern European Business and Economics

Businesses do not operate in a vacuum but rather in a dynamic environment that has a direct influence on how they perform and whether they will achieve their objectives. There are several internal and external factors that can impact a company’s business decisions and different combinations of these factors, such as prices, social changes, regulations and institutions can affect the overall business environment. Learning more about these ecosystems and how a business may navigate them can help entrepreneurs adapt to changes and keep a stable and positive reputation in the market. Companies and their environment are closely inter-related and mutually interdependent; hence, their success lies in understanding the environmental changes and adapting their business policies accordingly.

This multidisciplinary book analyses the background and the impact of the business environment, its factors and features, and how their changes influence business operations and decisions. It addresses a wide range of aspects related to the business environment, such as political, economic, institutional, investment, environmental, technological and entrepreneurial ecosystems. The book identifies and assesses different features, opportunities and challenges of business environments, from the experience of Central and Eastern European countries, including the Polish perspective, which is an interesting and needed dimension. Poland is presented here as an example of a country that has substantially and successfully transformed its economy. This example may be both interesting and inspiring for other countries, especially the economies in transition.

This book addresses the issue of why understanding business environments is so important nowadays and will be useful reading for students and researchers in economics and management as well as companies’ owners and managers.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Suska, Magdalena

Fachgebiete

• Rechtswissenschaften Wirtschaftsrecht
• Wirtschaftswissenschaften Finanzsektor & Finanzdienstleistungen Finanzsektor & Finanzdienstleistungen: Allgemeines
• Wirtschaftswissenschaften Volkswirtschaftslehre Umweltökonomie
• Wirtschaftswissenschaften Volkswirtschaftslehre Regional- und Städtische Wirtschaft
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Makroökonomie
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets

Inhaltsverzeichnis

Introduction Part I: Theory and practice of European business environment analysis 1. The evolution of Europe’s business environment and the impact of globalisation on its political and economic restructuring (Mariusz Próchniak, Magdalena Suska and Marcin Wojtysiak-Kotlarski) 2. Understanding the context for global business with the PESTEL framework. Can the analysis of current global issues presented by the key business magazine be beneficial for managers? (Marcin Wojtysiak-Kotlarski) 3. Institutional and macroeconomic factors of doing business in Central and Eastern Europe compared with Western Europe (Mariusz Próchniak and Magdalena Suska) 4. Business environment and foreign direct investment in European transition economies (Magdalena Suska) 5. Deep tech institutional ecosystem and its significance for doing business (Beata Batorowicz) Part II. In-depth case studies 6. The evaluation of the Investment Development Path concept: The case of Polish companies in the global context (Aleksandra Borowicz and Anna Maslon-Oracz) 7. Entering foreign markets in the context of environmental protection issues. The example of the European Union, the United Kingdom, the United States and China (Joanna Karwowska) 8. Transition towards circular economy from the European and Polish perspective (Maria Pietrzak and Anna Stankowska) 9. Entrepreneurial ecosystem and its role in the internationalisation of born global firms. The case of Poland (Elena Paweta) Summary and conclusions (Magdalena Suska)

Über Autor(innen)

Magdalena Suska, Ph.D., is Assistant Professor in the Institute of Management at SGH Warsaw School of Economics.