Buch, Englisch, 752 Seiten, Format (B × H): 239 mm x 185 mm, Gewicht: 1139 g
Buch, Englisch, 752 Seiten, Format (B × H): 239 mm x 185 mm, Gewicht: 1139 g
ISBN: 978-0-19-807236-2
Verlag: Oxford University Press
Explains the various dimensions of tourism business in a student-friendly manner
Presents concepts, components, and practices in tourism industry in a simple and lucid language
Explores major theories and concepts with live examples and cases in the Indian context
Includes mini cases, detailed case-studies, and project works in all chapters
Includes 8 colour pages of photographs of various tourist destinations
Tourism: Principles and Practices is a comprehensive textbook, designed especially for undergraduate and post graduate students of tourism studies. It focuses upon a wide array of concepts, principles, and practices that are supplemented with relevant examples and cases.
The book has been divided into five parts. The first part is devoted to the basic concepts, history, motivation, and impacts of tourism. The second part discusses basic tourism services like passenger transport, hospitality, travel agency, tour operations, and ancillary tourism sector. The third part throws light on the demand and supply components of tourism business. Fourth part underlines the importance of policy and planning for striking a natural balance between economic development of tourism and policy formulation. The last part is devoted to modern tourism business with special emphasis on national and international tourism organizations, tourism market research, e-tourism, and contemporary trends and practices.
The book will be highly useful for students of tourism studies, and also for practitioners like travel agents and tour operators.
Zielgruppe
Primary: Travel and Tourism courses. Secondary: Professionals.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Part One: Fundamentals of Tourism
1: Introduction to Tourism Concept
2: Development of Tourism Through the Ages
3: Tourist Motivation and Travel Behaviour
4: Cultural and Sociological Tourism for Refinement of Human Life
Part Two: Basic Tourism Services
5: Passenger Transport Business
6: Hospitality Services
7: Travel Agency Business Perspective
8: Tour Operation Management
9: Ancillary Tourism Sector
Part Three: Tourism Demand and Supply
10: Measurement of Tourism Demand
11: Basic Tourism Supply Components
Part Four: Tourism Impacts and Policy Formulation
12: Economic and Environmental Impact of Tourism
13: Tourism Policy and Planning
Part Five: Modern Tourism Business
14: International, National, Regional Tourism and Related Organizations
15: Fundamentals of Tourism Marketing and Research
16: E-tourism
17: Contemporary Trends and Practices