Tourism, Hospitality and Digital Transformation

Strategic Management Aspects
1. Auflage 2019
ISBN: 978-0-367-14999-4
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 250 Seiten, Format (B × H): 160 mm x 239 mm, Gewicht: 499 g

Reihe: Innovation and Technology Horizons

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Autoren/Hrsg.

Tajeddini, Kayhan

Ratten, Vanessa

Merkle, Thorsten

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines

Inhaltsverzeichnis

1. Tourism, Hospitality and Digital Transformation: The Relevance for Society 2. Digitalization in the Hotel Industry 3. Change Management and Leadership in the Fourth Industrial Revolution 4. Love is the Bridge between You and Everything: Relationships of Identity, Experience, and Benevolence to Travelers’ Loyalty and Willingness to Purchase 5. Understanding organizational agility: evidence from the hotel industry in Iran 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signaling in the Hotel Units in Portugal 7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland 8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity 9. Digital Application: Evidence from Zurich Airport 10. Innovation in Tourism Destination Marketing 11. Surf Tourism Knowledge System: A Conceptual Approach

Über Autor(innen)

Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK.

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.

Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.