The Modern American Wine Industry

Market Formation and Growth in North Carolina
1. Auflage 2011
ISBN: 978-1-84893-136-7
Verlag: Routledge

Buch, Englisch, 224 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 496 g

Reihe: Studies in Business History

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Autoren/Hrsg.

Taplin, Ian M

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftswissenschaften Unternehmensgeschichte, Einzelne Branchen und Unternehmer
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein

Inhaltsverzeichnis

Preface; Introduction; Chapter 1 Districts, Networks and Knowledge Brokering; Chapter 2 From the Beginnings to Prohibition; Chapter 3 Post-Prohibition to the 1990s; Chapter 4 Emergence of a Wine Cluster; Chapter 5 Market Growth, Differentiation and Legitimacy; Chapter 6 Cluster Consolidation: Networks, Quality and Wine Tourism; Conclusion;

Über Autor(innen)

Ian M. Taplin