Managerial Economics: Foundations of Business Analysis and Strategy ISE

14. Auflage 2023
ISBN: 978-1-266-23397-5
Verlag: McGraw-Hill Education

Buch, Englisch, 784 Seiten, Format (B × H): 233 mm x 202 mm, Gewicht: 1104 g

Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics.

Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.

Autoren/Hrsg.

Thomas Do Not Use, Christopher

Thomas, Christopher

Maurice, S. Charles

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein

Inhaltsverzeichnis

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

CHAPTER 5: Theory of Consumer Behavior

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Appendix 2: Linear Programming

CHAPTER 11: Managerial Decisions in Competitive Markets

Online Appendix 3: Producer Surplus and Economic Rent

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

CHAPTER 14: Advanced Pricing Techniques

Online Appendix 4: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Web Chapter 1: The Investment Decision

Über Autor(innen)

Maurice, S. Charles
Professor Emeritus of Economics at Texas A&M University. He spent 30 years in the Department of Economics at Texas A&M, where he served as Department Head from 1977 through 1981, and held the Rex B. Grey University Professorship of Free Enterprise from 1981 through 1985. Professor Maurice published numerous articles on microeconomic theory in the top economic journals. He co-wrote two scholarly books on natural resource depletion: The Doomsday Myth and The Economics of Mineral Extraction. He also wrote with Charles Ferguson, and later Owen Phillips, the widely used intermediate level microeconomics textbook Economic Analysis, which was published from 1971 to 1996. Professor Maurice retired to Gainesville, Florida, where he lived until his death in the Spring of 1999.

Thomas, Christopher
Christopher R. Thomas is an associate professor of economics at University of South Florida (USF), where he has spent the past 40 years and held the Exide Professorship of Sustainable Enterprise from 2004 through 2010. Before beginning his academic career at USF in 1982, Professor Thomas worked as an energy economist at Oak Ridge National Laboratory. He now teaches managerial economics to undergraduates and MBA students in both traditional and executive formats. Professor Thomas has published numerous articles on government regulation of industry and antitrust issues and is coeditor of the Oxford Handbook in Managerial Economics. Professor Thomas lives with his wife in Brooksville, Florida, where he enjoys hobby ranching and playing bad golf.