Buch, Englisch, 470 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 808 g
Buch, Englisch, 470 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 808 g
ISBN: 978-1-032-11925-0
Verlag: Routledge
Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset.
This fully revised 3rd edition leverages the book’s strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis.
The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives.
Zielgruppe
Postgraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Strategic Alliance Management
Part 1: Alliance Development Framework
2. Alliance strategy formulation
3. Alliance partner selection
4. Alliance negotiation
5. Alliance design
6. Alliance launch
7. Alliance management
8. Alliance evaluation
9. Alliance termination
Part 2: Alliance Contingencies
10. Supplier alliances
11. Learning alliances
12. Co-branding alliances
13. International alliances
14. Asymmetrical alliances
15. Cross-sector alliances
16. Coopetition alliances
Part 3: Multi-Partner Constellations
17. Multi-partner alliances
18. Alliance portfolios
19. Alliance networks
20. Business Ecosystems
Part 4: Alliance Professionals
21. Alliance professionals
22. Alliance teams
23. Alliance capabilities
24: Alliance mindset
Part 5: Alliance Transformations
25: Alliance co-evolution
26: Emerging Collaborations
27: SAM: Science & Art